Ghostly is an augmented reality mobile game that reimagines the classic arcade experience of Pac-Man, allowing players to step into the role of the Ghosts. With a strong emphasis on user interface and experience design, Ghostly offers a fresh perspective on a beloved game.
User maps are essential for creating an effective user interface. They help build a clear structure around the user's needs, ensuring a smooth and intuitive journey. In this map, I focused on guiding users through the app from start to finish, making each step easy to follow and enhancing the overall user experience.
Creating a proto-persona helps you define your target audience early in the design process. It gives you a clearer understanding of their needs, goals, and pain points. This way you can build an app that truly resonates with the people you're designing for.
Conducting a competitive audit gives you valuable insights into what similar apps are doing — what works, what doesn’t, and where the gaps are. This helps you improve your own app and even add unique features that set you apart from the competition
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